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Ekyam


During my time at Ayuzen, I designed the the aesthetic for Ekyam campaign, which was minimal and earthy across all creatives, embodying sophistication, calmness, and unity.

Ayuzen (2022)

Software: Adobe Illustrator

Campaign Logos

The Emblem logo is a carved Buddha, symbol of meditation, with leaves representing growth and subtle shadows adding depth. 

The Wordmark logo has a polished serif face, Cargen, for a luxurious and minimal appearance. The lines encircling the ‘E’ resemble green vines, while the connection between ‘A’ and ‘M’ symbolizes unity, reflecting the meaning of Ekyam.

Colour Palette & Typeface

Since Ayuzen is content-focused, the Poppins sans-serif font ensures easy consumption of substantial content. Varied font weights in both brochures highlight important information without overwhelming the reader.

Brochures

The Ekyam brochure opts for a simple color scheme, incorporating flower clip-arts to prevent monotony. Conversely, the Wellness Retreat brochure utilizes high-quality colorful images, bold fonts, and illustrations for visual appeal.

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